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And the same is very true for a marketing consultant. While hiring a full time marketing individual or department will allow you to hand over marketing jobs and duties to that person when they arise, that won t be all that often. Once your marketing strategy has been created and implemented, there will be very little for your marketing consultant to do. While you may have to bring them in once in awhile to adjust marketing strategies and change them slightly, it s certainly not worth bringing someone in full time, and that strategy will definitely cost you a lot more in the long run than hiring a consultant will be.